THE GAME
September 2021 noticed the introduction of air pressure models to WARPATH, bringing new challenges and gameplay mechanics to Lilith Video games’ cell technique smash-hit.
THE CHALLENGE
On the finish of June 2021, Lilith Video games tasked us with sourcing a high-profile model ambassador who would assist us create an efficient launch marketing campaign for the WARPATH replace, focusing on new cell audiences.
TAKEOFF’S SOLUTION
The 2-month timeframe was extraordinarily tight to supply and safe the precise ambassador, in addition to plan, shoot and produce a inventive war-themed launch marketing campaign. We love a problem, although; after an intensive scouring session and inner talks, we centered on securing a star with equally steely resolve.
Hollywood action icon Jean-Claude Van Damme (JCVD) is among the world’s hottest and well-loved entertainers. Our analysis confirmed the Belgian’s profile matched extraordinarily effectively with WARPATH’s 30+ male target market, and with a social media following of roughly 33 million folks, JCVD was effectively positioned to cross-promote the marketing campaign the world over.
Our staff labored extraordinarily laborious to script and storyboard a marketing campaign pitch to current to JCVD. It labored; he beloved the concepts and was excited to change into WARPATH’s world ambassador. With JCVD on-board, we needed to transfer shortly to provide the movies.
Whereas negotiating with JCVD, our location scouts had sourced and booked a WW2 plane hangar in Lyon for the shoot. From early August, our staff labored tirelessly to safe props, rent extras, movie two commercials (and an accompanying interview video), take pictures, design key artwork, refine all captured footage and audio through the post-production course of, and plan scheduled social posts for the marketing campaign on JCVD’s social channels.
The marketing campaign was successful, with the ‘Kung Fu’ video alone attracting practically 1.5 million views on YouTube alone per week after launch. See the outcomes under!
Put up Views: 813
