British actor/producer Jason Statham will signify American high-performance automotive model Saleen Automotive in China following an endorsement deal brokered by Comment Leisure and introduced Monday.
“We knew from the outset that Jason Statham was completely proper to advertise the Saleen model in China,” Charles Wang, Saleen’s Chairman and CEO, mentioned in a launch. “Jason is extremely common out there and resonates notably properly with our key demographics.
Jason will very a lot be the main focus level of our advertising and marketing technique for the next years.” Statham is sort of common amongst Chinese language, with the subject #JasonStatham gaining greater than 55 million views China’s Twitter-like microblog Weibo.
The actor’s final movie, The Meg, turned one of the crucial common Western movies in China final yr, incomes over 1 billion yuan (US$145 million).
“We’re seeing the China market evolve and develop into rather more refined in its alternative of celebrities to endorse native manufacturers,” Comment’s China president Martin Patmore mentioned within the launch.
“The match is now extra essential than ever in relation to synchronising model values and figuring out the precise expertise.” Comment negotiated the deal and
Will oversee your entire licensing interval, coordinating the approval of all marketing campaign supplies through the launch interval and past. The model’s first work that includes the actor has already been launched:
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