Dwayne Johnson is breaking all records with his new booze brand
The premium booze world is massive enterprise for A-listers nowadays. For Dwayne Johnson, whose new tequila model, Teremana, has simply damaged gross sales information in its first yr, it appears to have come as naturally as wrestling, movie superstardom and motivational tweets extolling us to change into higher, extra toned variations of ourselves. Sooner or later he will probably be President and it’ll change into necessary to go the fitness center. Take pleasure in these fries within the meantime.
Till that day comes, he must fulfill himself with conquering the tequila enterprise. Teremana launched in March 2020, promising a ‘tequila of the individuals’, and it’s secure to say the individuals have embraced it.
The variety of nine-litre circumstances bought has simply handed the 600,000 mark, which Johnson says is a report for first yr gross sales.
‘For context, George Clooney bought his Casamigos tequila model to Diageo for $1 billion {dollars} they usually have been promoting roughly 170,000 circumstances,’ he tells CNN.
In fact, Johnson and Clooney aren’t the one A-listers to maneuver into the liquor commerce. Ryan Reynolds, Johnson’s Purple Discover co-star, has his profitable Aviator Gin, Justin Timberlake is behind 901 Silver Tequila, and Kate Hudson launched King St. Vodka.
In Johnson’s tequila pipeline is a worldwide growth in a bid to take Teremana international. At present Mexico and America; tomorrow the world. And this being The Rock, we do actually imply tomorrow.
And simply because it’s the brand new yr, right here’s the person himself with a couple of motivational pearls that can assist you put your boot to 2022’s ass.
Grateful to my brother @TheRock for his continued assist. pic.twitter.com/5o8IzJpjsU
— Inky Johnson (@inkyjohnson) December 28, 2021On display this yr, you possibly can catch The Rock in DC superhero flick Black Adam and because the voice of a super-dog in DC League of Tremendous Pets. No relaxation for the rippled.
Publish Views: 515
