Worldwide celebrity Dwayne ‘The Rock’ Johnson introduced a historic partnership with the UFC on Friday.
Johnson has labored with the sports activities attire model Below Armor for years, creating his line of attire referred to as “Undertaking Rock.” Johnson made the announcement through social media that his “Undertaking Rock” model has signed a historic cope with the UFC to be the official footwear model of the battle promotion.
The partnership begins with tomorrow’s UFC 270 pay-per-view occasion.

HISTORIC.I’m honored & proud, my @ProjectRock is the OFFICIAL GLOBAL FOOTWEAR PARTNER of the @UFC ???? Beginning this weekend at #UFC270 NGANNOU vs GANE, all athletes & groups will rep @ProjectRock footwear.Engineered for the HARDEST WORKERS IN THE ROOM who WALK THE WALK.~ dj ???????? pic.twitter.com/TInm2iwEz4
— Dwayne Johnson (@TheRock) January 21, 2022

In 2021, the battle promotion’s partnership with Reebok expired and the UFC signed a cope with Venom to be the official athletic sponsor offering battle kits for the promotion. Whereas the clothes cope with Reebok resulted in 2021, the shoe partnership didn’t expire till final week.
Johnson has labored with the UFC earlier than, showing on the UFC 244 weigh-in holding the “BMF Belt” for the staredown between Jorge Masvidal and Nate Diaz. Following the battle, Johnson appeared contained in the octagon and put the belt on the waist of Masvidal after “Gamebred” defeated Diaz by physician stoppage.

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