Opposite to what you might have learn, Volkswagen has not modified its identify.
The American operation of the corporate precipitated a tumult with an advert on their web site which plans to name on Voltswagen to emphasise its push on electrical automobiles whereas launching its first electrical utility car in the US – the ID.4. The change got here earlier than April Idiot’s Day – a favourite time of yr for corporations to attempt to take a share of the social media dialog, resembling when IHOP tried to persuade the world that it was altering its final letter in B, as in burger.
“On the finish of the day, it was somewhat enjoyable with the identify and the model,” mentioned a Volkswagen spokesman Mark Gillies. “We needed to bolster what we posted about ID.4.”
Phrase of the identify change got here on Monday when a press launch saying the identify change was posted on the corporate’s web site for about an hour earlier than disappearing. CNBC, USA At present and others reported on the press launch, saying it was dated April 29 and that it appeared to have been unintentionally printed a month earlier.
On Tuesday, the corporate launched a brand new assertion dated March 30 on the identify change, which sparked a flood of feedback and hypothesis on social media. On the finish of Tuesday afternoon, officers at Volkswagen in Germany, the place the corporate relies, acknowledged it was a advertising and marketing tactic.
U the corporate’s Twitter account it was modified Tuesday morning to show a brand with the brand new identify, however the firm’s web site continued to make use of the previous identify.
Altering the identify of such a longtime automotive producer as Volkswagen would clearly be an enormous endeavor, and never only for the corporate. Its resellers must spend hundreds of thousands of {dollars} to rebrand their franchises.
“I don’t know something,” mentioned Jason Kuhn, proprietor of two Voltswagens, Volkswagen-born dealerships close to Tampa, Florida, Tuesday earlier than the corporate admitted it was simply having enjoyable. “I learn it.” I can not actually remark. “
